Online Print Management

What is "OPM?"

OPM is an acronym for “Online Print Management”. It is a Web-based solution to all of your office printing and communication challenges. Take for example these scenarios:

Scenario 1:
Two weeks before a big college fair, someone in your office notices that you have only 50 road pieces, ten financial aid brochures, and a couple inquiry cards left in storage. On top of this, each piece reflects last year’s tuition prices and doesn’t mention two new majors and one new minor.

Typically, you would have to e-mail or phone your marketing firm or in-house designer and tell them you need three new pieces with changes. In two weeks. You’ll wait a couple days before getting a response, and then the back-and-forth alteration process begins. Before you know it, you’ve received 10 e-mails, sent 20, had seven hurried phone calls, and are still waiting on FedEx the night before the fair. With our OPM system, all you need is 5 minutes and access to the Web, and your new brochures will be delivered to your office within a week. It’s that easy.

Scenario 2:
Halfway through the recruitment season, you realize that you have too many incomplete apps. Phone calling is not working, and you need to reach out to these students ASAP to drive application completion.

Typically, you would have to send out a lengthy letter that no student is going to read, and then re-send a “reminder” postcard that they’ve seen before.  Or, you’d have to go through your marketing firm or in-house communications office and wait around for new ideas.

With OPM, you can log on to your branded site, request new creative work for a reminder postcard that is personalized for prospects through variable print, upload the prospects list, and have it the postcard mailed within three to four days. It’s that easy.

Scenario 3:
Your admissions staff comes back after three grueling weeks on the road with stacks and stacks of inquiry cards. You want each recruiter to send personalized notecards thanking students for their interest and encouraging them to visit campus. Typically, your staff would quit, write about ten and hit the road again, or send out obvious form letters.

With OPM, you can create personalized notecards with images and variable messages and have them mailed within days—all with about five minutes of work and about eight clicks of your mouse. It’s that easy.