News & Announcements

“Staying true to our tagline of “Inspiration for a New Generation” we are using the summer months as a time to coordinate focus groups around the country to enhance our knowledge of how to most effectively recruit students.  We will be focusing on what types of communications they respond to (email, text, print etc.), what web based tools they use (facebook, MySpace etc.) and also testing printed materials to see which ones they resonate with.  This feedback will certainly play a role in our development of effective marketing campaigns with our current clients and future clients.   Understanding this generation and hearing from them directly about what inspires them is our first priority.  We want to be a company that “listens”, not one that “tells” and this series of focus groups will help us with everything from search campaign coordination to viewbook development.”