Westminster College

Westminster College Case Study

1. The project
 
Westminster College is a private liberal arts college located in Fulton, Missouri, about 100 miles west of St. Louis. Westminster's point of distinction is its emphasis on the full college experience – active engagement across academics, and across all student life. This active, whole educational experience at Westminster is supported by countless examples of engagement – within the college's classrooms, and outside them as well. 
 
2. The challenge
 
Our challenge was to find a creative approach that centered on this comprehensive, hands-on learning. A fully engaging experience would be a smart positioning for the college. One, it was accurate and a real point of distinction. And two, what prospective student doesn't want a full, active college experience? Plus, such a positioning would not only be attractive from a learning standpoint, but it would show that the Westminster college experience would be fun as well.
  
3. The solution
 
To tell this hands-on story, we developed a creative, hands-on structure – a "Z" format – that was essentially two separate books in one, held together with a belly band. With a separate cover and section for academics ("Inside") and student life ("Outside"), we were able to talk about..."A full college experience. Inside the classroom. And out." We were able to tell Westminster's story in a comprehensive and highly involving way. Which makes sense, because a college that claims to be engaging should have a viewbook that is engaging, too.